Presenter Susanna Reid of ITV’s new breakfast programme Good Morning Britain is reportedly being paid up to £400,000 a year for her role, which only requires her to work four days a week after the show’s two-week launch period.
The Daily Mirror reported in February that Reid, then presenter for rival BBC Breakfast, was even being offered up to £1 million to “defect” to the new ITV show that would replace Daybreak.
Good Morning Britain takes a more American approach to breakfast television by having presenters sitting around a glass desk rather than on sofas, but retains news and weather breaks amongst the discussion.
The show launched on Monday following the end of Daybreak’s three-and-a-half-year run on Friday, when its ratings – dwindling to around a third of BBC Breakfast’s ratings – led to it being axed. On its launch, Good Morning Britain gained a 19.6% share of the audience, still beaten by BBC Breakfast on 34.4%, but up from the final Daybreak’s 14.4%.
Its launch received mixed responses. Some viewers disliked the similarity to Good Morning America, with Paul Jones writing in the Radio Times: “Good Morning Amer… sorry, Britain!”. Others noted technical errors, such as directing to the Daybreak website during one of the weather updates.
It did receive some praise though, with the Daily Telegraph writing that it could be a “viable rival” to BBC Breakfast.